Who Is Todd Herman?
You’ve probably heard of Todd Herman before. If not, he is one of the most respected mental toughness and high performance coaches in the world today. Todd literally helped thousands of olympic athletes, business executives, entrepreneurs and even billionaires to perform better and become more successful in their businesses or sports. You might know him from a goal achievement system called ‘The 90 Day Year’ program.
Todd Herman’s new book called “The Alter Ego Effect” helps you uncover your secret identity which could radically transforming your life. This book has a huge power to help you unlock your true potential, amplify your strengths, and become successful in your career or business.
Todd builds alter egos and secret identities for athletes. That was the start of his successful career. He worked side by side with numerous successful athletes and business people who have offered him important tips & tricks about being successful in what they do. So as you notice, it wasn’t just Todd who has helped these people, but they also helped him back.
What Is the Alter Ego Effect?
The Alter Ego Effect is about using secret identify that you can tap into imagination & create force. The Alter Ego activates the true self inside us – our skills, behaviors & capabilities & positive actions. Todd explains in his book how we all got this dual self that lives inside of us. Once you get to the point where you become your best friend, you will be able to uncover a whole host of capabilities dormant inside of you.
Mindset plays a major role in your success as an entrepreneur. To better understand the importance of the right mindset, all we need to do is look at Rowan Atkins, aka. Mr. Bean. Rowan was a morbid stutter. He wanted to become an actor, but he was always stuttering.
Interestingly, once Mr. Bean got into another character’s role, his stuttering would go away. This is how he became one of the most famous British actors of all time. He has used his alter ego to transform his behavior and gain new capabilities and skills he didn’t even know he had.
Todd’s biggest challenge while working with athletes was that he wasn’t able to help all those different people achieve their different goals when it seems they all have different problems. You have all those different customers with different problems, so you want to create your own system to deliver consistent results to people.
The Solution – Herman Alter Ego Model Explained
Todd found a clever solution to his challenge. He has managed to put together a complex system, called the Herman Alter Ego Model, which could possibly be the best thing since sliced bread!
To better understand the Herman Alter Ego Model, draw a large circle and name it the “Field of play”. This includes the people you interact with, the place of work, your circumstances and the environment surrounding you. The next layer is a smaller circle called the “How you show up on that field of play and with what”. That could be your skills, the capabilities you have, the knowledge you’ve acquired, etc. This circle also includes your behavior and the actions or reactions you’re taking.
Next, there is a smaller circle called “Who you are”. This is the composite of your attitudes, your beliefs, your values and the expectations you have. Finally, in the center is the self, that core beating part of who you are. The self includes the purpose you have, the tribe you’re part of and that inner knowledge about yourself.
Now draw a line right through the middle of the circles, a vertical line that would split the circles in half. Todd believes we have this duality in us that allows us to better ourselves.
Going Deeper – Understanding the Inside-Outside Approach
When Todd was talking with those athletes that would get great results, a common term that would show up over and over again would be: “trapped”. They felt they were trapped by something that was outside of them. Even they fundamentally wanted to succeed, they were living their lives through their circumstances instead of using their self. They were using an outside-inside approach rather than the opposite.
What Todd has managed to discover is how to activate that real self you got, so you can show up on the field of play at your fullest potential. If you operate your life at an outside-inside approach, you’re only getting other people’s results.
If you are new to the market, new on a platform, in your position or at a business, and you’re so concerned about what everyone else is doing, all you are doing is you are trapping yourself in the outside-inside approach. The next thing you know is that you are becoming just like everybody else. You are becoming part of the ordinary world.
Once you start living using the alter ego, it begins to set your attitudes and beliefs. You begin to gain more confidence in yourself and you stop caring about anything or anybody else. The alter ego is so powerful that it offers instant transformation.
The great news is that there isn’t just an ordinary world. The flip side of that is an extraordinary world. In this world, you live on an inside-outside approach and you use the alter ego to define who you are.
Transform Your Life
Todd has seen numerous athletes and business people being transformed in a moment. They just changed their mentality and their way of seeing things, and they started to become successful almost overnight. They have discovered the true power that lie within them and have used it to impact critical points in time.
Todd’s new book called Alter Ego Effect will be available on Feb 5th, 2019. He wrote this book to help you leverage the one thing that sets apart from all other animals: Your creative imagination.
Your mind allows you to create your own reality. When you harness your imagination to create an Alter Ego for yourself, you’ll have the tools to create spectacular results. Just like over 100,000 professional athletes, business owners, business owners, and performers from all walks of life already have.
The Alter Ego Effect will show you exactly how to do this. It’s a skill that has the power to change the game for YOU.
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