When it comes to doing a big launch, you need traffic before and after the launch. In the previous articles about Launch Evolution, you discovered how to create an irresistible offer and how the exact launch model actually works. After reading these two articles, you’ll have a solid base for what you’re going to learn today, so I recommend you spend a few minutes reading them.
Building Your Email List
How do you get people on your list?
First, you need a great hook. For starters, turn your content into a pdf and make people opt-in to your mailing list to get your pdf. Also known as gated content, your pdf should be exactly what people need in order to find a solution to one of their problems. For the whole process, you only need to use Microsoft Word or Google Docs, plus a software to create the opt-in page.
You can use a simple tool, such as Lead Pages, to create your own Thank you page and Opt-in page. All you need is a Lead Pages and an Aweber account. By creating a well-designed Opt-in page, you can easily capture a highly targeted list of potential buyers.
To create this simple type of lead generation funnel, you need just two pages – first a simple landing page and then a thank you page where people land after they enter their email.
Now that you have set up the Opt-in page, you are ready to get some traffic and start building your list. The number one traffic source for list building is Facebook. In as little as 10 minutes, you can create an ad and start driving targeted people to your opt-in page. Within the first hour, you will see people starting to sign up to your list with the purpose of getting their hands on your pdf.
Leveraging the Power of Facebook Ads
To build your page properly with Facebook, you will need two things. First, you need to know who you want to target, and second, what you want to put in the ad in order to grab people’s attention.
For example, let’s say that you have a pdf around tips on how to capture more emails from Amazon buyers. In terms of who to target, go to Audience Insights to target a very specific audience. Once inside this tool, go to interests and add an interest your buyers have. For instance, go on and add email marketing. Then go to Page Likes and look at the highest affinity. Add that item to your interest and keep doing this a few times.
You can also play with the information presented in this tool and target people based on their retail spending, online purchases, household income, spending methods, location, lifestyle and job title.
Now that you have a solid audience in place, it is time to start creating an ad. Go to the Ads Manager tool on Facebook or Power Tools (for more advanced users) and start designing an appealing ad that will make people want to reach your site and get your offer. For the above example where you are promoting a guide of capturing more email leads, here is how your ad should look like.
The image should include something simple that has the words Amazon.com on it. A brown box would be ideal. The above title should be something like: “Free Training Guide Reveals….17 Package Insert Ideas to Capture 300% more Emails from your Amazon Buyers”, which is quite similar to what you have on your landing page. The big description right below the image should include the 300% percent and some additional info. Here is an example: “300% More Buyer Emails from your Amazon Sales”. Ultimately, the last paragraph should reinforce the main idea and should provide a clear call to action: “Get this free training guide now, while it’s still available”.
Once your ads and audience are ready, you can start running your Facebook click campaigns and get people to your page. Inside the Launch Evolution program, you will learn how to set up a campaign step-by-step and how to leverage the potential of Facebook for your needs.
You want to get as many people on your list as possible before the launch is live. How much you want to spend to build your list before going live depends fully on your budget and on your desire to maximize your reach. If you want to spend a few thousand dollars on Facebook to build a highly targeted list of potential buyers, then go for it. If not, try to build a list of at least 100 people. If the campaign is properly targeted and you get to a standard CPC of around $0.5, and most of the people who reach your page convert, you can spend less than $60 for 100 people.
The only problem with creating a list and promoting it on Facebook is that you have no idea how many of your subscribers will actually convert on the day of the launch. To ensure that you will have some conversions from Facebook, you can run an additional Facebook ads campaign during your launch. This campaign should be a retargeting ads campaign.
Retargeting Campaign During the Launch
You can multiply the results of your launch by running retargeting ads on people who are checking out your launch content. These may be people who ended up on your site organically, from Facebook or any other social engine, or via your Facebook paid ads. You can retarget them back on Facebook with every new piece of content you release. This method is almost always guaranteed to produce a positive ROI, as people are already interested in what you have to offer.
Free Advertising Method
If you don’t want to spend a dime on paid advertising before the launch, you have another option at your fingertips. There is one unique traffic source that produces risk-free and cost-free sales every time. You don’t have to pay anything up front, and you also don’t have to pay anything if it doesn’t generate sales. The guys from ASM use this traffic source during every one of their sales. This amazing traffic source is affiliates.
With affiliates, you can get an army of people working for you and promoting your product with zero cost. Other people will run ads for you, build e-mail lists for you and promote your event for a certain fee. Regularly, they get between 30% and 50% commissions.
To make the whole system work, you need a shopping cart system in place and you need a way to track down affiliates. Some of the best shopping cart systems available online are Shopify, InfusionSoft and Amazon Associates (if you are selling your product only on Amazon.
Once you have selected the right shopping cart system for your needs, you want to decide on the commissions you want to pay to your affiliates. If your product or service has a lot of cost involved, you might be willing to offer only 25%. However, if you want to get a lot of affiliates eager to promote your product, you can go up to 70%.
When it comes to choosing your affiliates, remember that at the end of the day, affiliates are regular people just like you and me who want to benefit from a long-term relationship and have a passion for affiliate marketing. Paying on time, treating your affiliates well and personally reaching out and staying in touch with them is what will guarantee your success.
If you’ve never had any affiliates in the past but you are willing to tap into this risk-free traffic source, you can easily find the right people for the job by following this step-by-step process:
- Assess who your ideal affiliate should be: is it a blog owner on a specific market, someone with a massive email list, a social media influencer with a big following on YouTube, Twitter or LinkedIn?
- Create a list with all the characteristics you want your influencers to have and then think of a way to establish a relationship. Ideally, you want to offer something specific, such as 5% extra on every quick purchase or other bonuses.
- Work through your own network of contacts: reach out to all of your contacts who have knowledge of an audience where you could sell your products.
Get Massive Success with your Product Launches
The main reason Matt Clark and his team had tremendous success with Amazing Selling Machine and have managed to make over $100 million in sales over the years is that they have fine-tuned this system. After months and years of A/B testing, they now know what type of Facebook Ads to create, how to set up a proper landing page and how to find the best affiliates for the job.
With Launch Evolution, you get the assurance that your launch is on good hands. This 8-module step-by-step system will teach you how to get massive success with your product launches and will enable you to skyrocket your business like never before. Once this program is live, become a member and gain access to the Black Book. This secret system will enable you to select a pool of affiliates and will offer a wide range of unique opportunities you can’t find anywhere else.
Your success is guaranteed with the Launch Evolution System. Join now by following this link and take advantage of this limited-time offer.
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