Secret Formula To Find Hot Products To Sell On Amazon
The best way to find the products to sell on Amazon is to pick the ones that’s already selling well, but not too competitive.
Here are the five specific criteria that we used for building that list…and that we use each and every time we look for new products to launch for ourselves.
Following the criteria isn’t hard, but knowing the criteria is critical.
This is the first part of our Listing Launch Formula that walks you through the entire process of building your own brand of products to sell on Amazon.
Criteria #1: Selling Price Between $17 and $70
To make sure you can both 1) make a good profit and 2) afford enough initial inventory, we always recommend looking for products that are selling on Amazon within this price range.
If it’s priced too low, it won’t make enough profit and be worth your time.
If it’s priced too high, the initial inventory costs for you will be far too high.
But if it’s priced within this range….you’ll have plenty of room for profit and you can get started with a minimal investment in inventory.
Criteria #2: BSR Between 400 and 6000
The “BSR” is actually short for “Best Seller’s Rank”. This is how Amazon ranks how well products are selling from best to worst, with the lower number getting the most sales. You can find these on every product page on Amazon about halfway down under “Product Details”:
If you choose a product that is ranked <400, then it will be selling HUNDREDS of products each day and you’ll have to buy a ton of inventory to cover even a single day’s worth of sales.
If you choose a product ranked >6,000, then that product won’t be making enough sales at all to produce a significant amount of income…and a significant amount of income is what we want!
By sticking within this range, you’ll have the perfect balance between not-too-many and not-enough sales to help get your business going right from the start.
Criteria #3: Weighs < 5 lbs
Since shipping fees can be one of the biggest costs for sellers, we want to make sure that we keep them as low as much as possible.
The number one factor in doing that is weight, which is why we recommend selling products that weigh 5 lbs or less.
Anything more than that will eat up your profits with shipping, but keeping them under that limit still gives you hundreds of millions of products to choose from.
If you check out the screenshot above for “BSR”, you’ll see that the weight is also listed there.
Criteria #4: Number of Reviews < 1000
When starting out on Amazon you want to make things as easy as possible. You’re already starting off on a new venture, so why make things harder than they have to be?
One way to do that is to make sure you avoid products that are overly competitive and have been selling for years. We do this by looking at the number of reviews they have.
If you start off trying to sell a product that has >1000 reviews, then it will be harder to convince people to buy your product and take longer to get your product sales ramped up.
But…by targeting a product that has less than 1000 reviews, it will be much easier for you to begin selling right away and start building up your own base of reviews (and putting you out of the reach of others in the future!).
And with the vast majority of products on Amazon having far less than 1000 reviews, it just makes sense to stick to those.
Criteria #5: Can be Private Labeled
This last factor is a critical one that some people, and many existing sellers, don’t fully understand.
When you follow the criteria we’ve laid out and have chosen your product, you actually won’t be selling the exact same product that you found.
Instead, you’ll be selling a product just like it or very similar to it, but you will be turning it into your own putting your own brand on it. Take a look at the car phone mounts below:
These products look practically the same, but the sellers of each have bought generic versions of these products and then put their own logo/brand name on them (and most likely have created their own packaging as well).
Is this hard to do?
Absolutely not! As a matter of fact, it’s as simple as choosing your brand name and then asking your supplier (coming up later) to put it on your product for you.
You see, when you own the brand, you don’t have any other competitors selling the exact same brand of product you are.
Most products on Amazon have tons of different sellers selling them, which creates an environment where each of those sellers must continue to lower their price until the lowest one gets the sale…sometimes even at a loss.
When you own the brand, you set the price that you want to sell it for.
And just as importantly, when you do this you are building a brand that is a real asset and that can be sold down the road for big money.
This way, you make sales every day generating income and cash flow, while at the same time building an asset that is an investment for you and your family’s future.
That’s the power of owning the brand.
Now, if this all sounds too complicated, impossible, or flat out crazy….then be sure to read on.
We’ll show you just how easy it is to find tens of thousands of manufacturers all over the world who are looking to make these products for you and put your own brand on them.
And…you can do all of this from your PC or phone while never even leaving your home.
How to Source Products to Sell on Amazon In Your PJs!
We’re going to show you how to find tens of thousands of suppliers looking to make products for YOU so you can sell them on Amazon.
This is the second part of our Listing Launch Formula and is designed to make product sourcing faster, and easier, than you might have ever imagined.
Years ago the only way to find a manufacturer for your product was to hop on a plane, travel across the world, and deal with multiple language and cultural barriers from the handful of suppliers you had time to meet.
Nowadays, things are vastly different.
With the explosion of the internet it’s now possible to transport yourself virtually anywhere at anytime and get quotes from thousands of suppliers looking for YOUR business.
To do this, we only need two sites: Google and Alibaba
To find products that go either in your body or on your skin, you’ll want to use Google.
They have the best list of suppliers that make these types of products in the United States (which is where many of these are made).
You simply type in the type of product you are looking for and then “private label” after it.
For example, if you are looking to have a beauty cream for women made, you could search for “beauty cream private label”:
You do that, and you’ll see hundreds of thousands if not millions of results of suppliers looking to private label these types of products for you.
Once you find 2 or 3 that look promising, you email them and ask them for their best price and lowest quantity and wait for them to get back with you.
Now, for almost every other product on Amazon it’s even easier.
We use a site called “Alibaba.com”, which is simply a search engine for manufacturers from all over the world.
Practically every other product on Amazon can be found here and to search you simply enter in the name of the product (let’s use “sports water bottle” for example) and press enter:
When you do that you’ll instantly get tens of thousands of product results from thousands of suppliers.
You can even filter by country and region should you want to focus your search in a specific area.
Alibaba also shows you their price ranges and minimum order quantities, so this makes it easy to filter out any suppliers you don’t want to go with and only focus on those that meet your budget requirements.
Once you find a few that are similar to the product you are looking for and that match your budget, you contact them using the “Contact Supplier” button and ask them to confirm their prices and MOQ’s.
Tip: Use a spreadsheet to list all of the suppliers you contact, track who has/has not responded, and see which offers are the best.
Once your suppliers have gotten back with you, it’s time to choose the three best offers and ask them to send you a sample.
You will need to pay for the sample and the shipping for it, but most suppliers will refund you back the sample cost once you have selected them and placed your first order.
The last step before placing your order is to evaluate the samples looking for the best quality product.
Quality is one area you don’t want to skimp on, so even spending a few cents more for a slightly better quality product will pay off in the long run with better reviews and more satisfied customers.
Once you’ve selected your final supplier, you can then place your order with them and start preparing for the next phase of the Listing Launch Formula.
What is that next phase?
Well, it’s creating the perfect product listing on Amazon that will attract visitors and turn them into buyers.
And if you want to know exactly how to do that…then be on the lookout for tomorrow’s email. In it I’ll share with you the four critical components of product listing that’s guaranteed to help it convert.
Building a Powerful Product Listing on Amazon
So far you’ve learned how to find the perfect product opportunity on Amazon and how to choose the best supplier to make it for you.
Once you’ve done those two steps you’re halfway through the Listing Launch Formula.
While your products are being manufactured and shipped, your next step is to create a powerful product listing. Think of this as your own “store” on Amazon to showcase your product to the more than 2 BILLION monthly visitors they get.
This page on Amazon is virtual shop that’s open 24 hours a day, 7 days a week, and 365 days a year.
It never closes. You can be sleeping, traveling, or spending time doing whatever it is that you would rather be doing, and it’s continually there selling products to Amazon’s customers.
To make sure that your product listing on Amazon gets as many visitors and sales as possible, we’ve identified the four critical components to focus on:
1 – A Great Title
The title that you choose for your product should catch the attention of your potential customers and also the attention of Amazon’s “search” algorithms.
To catch the attention of customers, you’ll want an exciting title that is easy to read and looks professional.
To catch the attention of Amazon’s search algorithms, you’ll want to include the most common search phrase for your product in the first 5 words of your product title. So if you are selling a Cold Brew Coffee Maker, you’ll want to make sure that you put that right near the beginning of your title.
2 – High Quality Images
Since online shoppers can neither touch nor feel your product, your images need to show off your product as best possible. This means you want a high quality main image on a white background, and multiple “lifestyle” pictures after that showing your product in use.
Most cell phones nowadays take great images, so you could simply take them yourself if wanted. Or, you could also hire a professional photographer to do them for you to get a more professional feel.
3 – Compelling Bullet Points and Product Description
The bullet points on your Amazon product listing come right after the title and should be used to tell your customer how much better their life will be once they have purchased your product.
Too often sellers just quote the various “features” of their product when they should really be looking at what problems their product solves.
You do this and you’ve set yourself apart from most other sellers on Amazon (and have set yourself up to capture their lost customers!).
The description, while not as important as the bullet points, gives you a place to tell even more about your product for anyone who has made it down that far. This is where you can also include a call to action such as “Click Add to Cart Right Now!”.
Tip: If you are worried that you won’t know what to include in the bullets and description, simply go look at your competition’s reviews and see what their customers do and don’t like about their products. This will give you lots of ideas as to what your customers are looking for (and what they want to avoid).
4 – Hidden Search Terms
This last component is one few Amazon customers know about because it doesn’t show up anywhere on the product listing. Most sellers don’t even know about this since it’s not something Amazon talks about much.
Once you become an Amazon seller, you’ll have access inside your account to a section for each product where you can add additional “search terms”.
This is where you can insert any search terms that you believe customers may be using to find products like yours, but that may not fit into your title or bullet points.
One example would be a cell phone case that fits dozens of models. If you can’t or simply don’t want to list out all of those models in your listing, you could list them here in order to help make sure your case shows up when people are doing searches around those other models.
You do this and you’ve now started using a feature that the majority of existing sellers on Amazon don’t even know about. ;)
Final Step – Perfect Product Launch
I wanted to congratulate you because you’ve come such a long way in such a short amount of time.
In this article, you’ve learned how to:
- Find the perfect product to sell on Amazon
- Choose the best supplier from anywhere in the world
- Create a powerful product listing that will help convert Amazon’s two billion monthly visitors into buyers.
With these three parts of the Listing Launch Formula alone, you already know more than most people selling on Amazon right now. But there’s still one more step that you have to know:
How to execute the Perfect Product Launch.
Knowing how to do this the right way is what really separates the average seller just getting by, from the successful seller making sales day-in and day-out.
We developed this launch process years ago and have been refining and improving it ever since. What you are about to learn right now is based upon years of study and experience, and will help set you apart from almost every other seller on Amazon.
So let’s get to it!
Step 1 – Create a Digital Coupon
To help your product stand out from the competition, we’re going to use a little known marketing tool called digital “coupons” that show up whenever your product is in Amazon’s search results.
Check out the water bottle below with the green “Save $5.00” under its price:
As you can see from that picture, only ONE product is using a digital coupon – and just look at how much it makes it stand out! While creating even just a modest 5% discount can get you more sales and traffic, we recommend starting off with a 30 to 50% off coupon for your initial launch.
You create these coupons inside of your Amazon seller account under the “Advertising” menu.
Step 2 – Create an Auto Sponsored Products Ad Campaign
Now that your product can stand out a bit, the next thing you need is traffic. Amazon knows this and wants to help us get this, so they’ve created the easiest advertising platform ever created: Auto Sponsored Products Ads.
These ads, also available under the Advertising menu, require you to only input your product and your daily budget. Once you do that, Amazon shows your product to the people they know will be interested in your product by using their millions of data points from decades of online sales.
This takes practically all of the guesswork out of advertising.
Is it really that simple? Yes!
And the best part is that the longer you keep this type of advertising campaign running, the smarter it gets as Amazon optimizes it for you all in the background.
Step 3 – Create a Manual Sponsored Products Ad Campaign
Now, while Amazon will do a great job of showing your product to the right customers with those “auto” ads, there’s no reason not to help jumpstart that process. And we do that by telling Amazon what search terms you know people will use when looking for your product.
For example, if you are selling a bicycle pump and know that people will go to Amazon and search for “bicycle pump”, then you can create another separate campaign under the same Advertising menu, select “Manual” instead of “Auto”, and then tell Amazon to show your product to anyone searching for “bicycle pump”.
This setup is practically the same as setting up the “Auto” version and Amazon will even suggest keywords for you if you aren’t sure what people will search for!
You also need to tell Amazon how much you are willing to pay each time a customer “clicks” on your ad (usually between $0.25 and $3.00), but the easiest way to do this is to use the amount that Amazon is suggesting.
Step 4 – (Optional) Share Your Offer
While steps 1 through 3 will start getting you sales from day one, you can also help get more sales by simply sharing your offer with others. How do you do this?
• Email your friends and family to tell them about your new business and the special discount you are offering for them
• Share your product and coupon on your personal Facebook timeline
• Create a Facebook “Business” page and share it there as well. This is different from your personal page but is completely FREE to set up!
Those three steps will help boost your initial sales and cost nothing to do. And when Amazon sees a product like yours taking off right from the beginning, they do something pretty amazing:
They reward you with higher search rankings, which in turn generates even more sales!
You repeat the Listing Launch Formula every time you add a new product to your brand and, before you know it, you’ll be the proud owner of your very own business on Amazon.
That’s all folks!
I know that we covered a LOT in this article, but I hope that you were able to get a ton of value from it. Be sure to bookmark this article so you can refer back to them over time.
And since things always change over time, be sure to keep in touch. We’re constantly updating our training and resources to keep up with the ever-changing world of Amazon and eCommerce, and want to make sure you always have the latest and greatest training.
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