“How to sell on Amazon for a beginner like me?” I get asked this kind of question almost every day. But because Amazon changes constantly, the information gets old quickly. That’s why the topic of how to sell on Amazon has to be constantly updated.
Today, I will show you how it’s possible for regular people like you and me to make millions of dollars a year in profits by selling on Amazon. You’ll gain access to the most advanced marketing techniques of Amazon FBA.
The business model you are about to discover has been perfected over a period of 7 years by the creators of Amazing.com. This Amazon selling guide has been used by thousands of people from all over the globe, who have sold billions of dollars worth of products on this huge platform.
Without further ado, let’s dive into this guide that will teach you how to sell on Amazon like a pro.
Where Should You Start
Before starting to look at the whole selling process, you might be wondering which marketplace to start in. As you probably know, Amazon has 4 big marketplaces: The United States, United Kingdom, Japan and Germany. If you live in any of these countries, start your account in your country. If you live anywhere else in the world, you would want to start in the United States.
Of course, you can start your own Amazon selling business in any country of the world. All you need is a stable internet connection and a strong drive to overcome any little bumps on the way.
How to Sell on Amazon – The Brand Building Formula
This is where you start building up your brand and you learn how to set yourself apart from your competitors. This brand building formula has been created and perfected by the team from Amazing Selling Machine. You can be sure that it is 100% effective and works for everyone.
The brand building formula is comprised of 4 important steps I will present below.
1. Find the Right Product
Amazon has over 3 billion products and 12 marketplaces. To store all those products, they have over 109 fulfillment centers. On Amazon, you can find over 30 unique listing categories. They sell to billions of customers from over 180 countries worldwide.
Your first task is to determine which one of those 3 billion products is the right one for you. With the right product, you’ll make more sales, you’ll have more profit and you’ll have less competition to worry about. That’s why you need to be smart when selecting a product.
By using the criteria I’ll be showing you, you’ll be able to find just the right product in no time at all. There are 5 proven criteria for choosing the right product for you:
- Find a product with a selling price of between $17 and $70
- Has a best sellers rank of between 400 and 6,000
- Weighs less than 5 pounds
- Has less than 1,000 reviews
- A product that can be private labeled
By following the above 5 criteria, you will know for sure that you have chosen a winning product. Inside the ASM (Amazing Selling Machine) course, you’ll get more practical details on how to find the most suitable product for you.
2. Choose the Right Supplier
This is the second step of the brand building formula. Below, I’m going to show you how to navigate through the huge list of suppliers available and get the best price for your product, without investing a fortune. Moreover, I’ll show you how to get the lowest minimum order quantity to start selling right away.
The right supplier for you is going to let you place your first order for a low quantity. He will also let you get a price to help you make a profit. Moreover, the right suppliers will offer you good quality of the products ordered.
To find the right supplier, you only need 2 resources: Alibaba, a supplier website that connects you with millions of suppliers all across the globe. Next, you can also use Google. Normally, you use Alibaba to search for suppliers that offer any type of product, except for products that go on your body or in it, such as creams, pills or supplements.
If you want to sell products that go in your body or on it, you need to type the name of the product on Google and add “private label” afterwards. Inside the ASM program, you’ll learn step by step how to find the right private label company for your product.
Tips on Finding Suppliers on Alibaba
To search for a supplier on Alibaba, simply type the name of the products you want to sell. The next step is to start scrolling through the list of suppliers and search for the suppliers that meet the criteria for a good supplier. Once you find a match, click on it and you’ll be sent to a page that shows you more information about the suppliers.
Search for suppliers that let you order less than 50 pieces and have a good price. However, the trick here is to contact the supplier in order to get a better price. Inside the Amazing Selling Machine (ASM) program, you’ll be provided with a contact template that will help you negotiate a much better price with the suppliers.
To determine the quality of the products a suppliers offers, you want to order from a supplier that gives you a refund for your samples. Let’s continue to look at things you can do in order to learn how to sell on Amazon properly.
Getting Your Products to Amazon
Now that you have selected the right product or products for you, and you have found the right suppliers to work with, the question is how to get your products to Amazon. The answer to this is the freight forwarders.
A freight forwarder makes your life really simple. These companies work to contact your supplier directly, schedule and coordinate all shipping activities and handle every single piece of customs, duties & paperwork.
Up to this date, I practically know nothing about important products, and I’ve been selling on Amazon for years. Even though importing is a vital part for my business, I fully trust my freight forwarders. I let them do this part of business for me so I never have to do it on my own.
How to Find Freight Forwarders?
This is pretty simple. Just go on Google and type in “freight forwarders for Amazon fba”. You’ll be amazed at how many great freight forwarders you can find to help you. Inside ASM, you’ll get all the practical information needed on how to find just the right freight forwarders for your needs.
Freight forwarders will take a lot of load off your shoulders and will enable you to focus on how to sell on Amazon.
3. Create a Powerful Amazon Listing
Now that you have your products, suppliers and freight forwarders on the table, it is time for the cool part. Now comes the product optimization strategy. A product listing is your own page on Amazon that showcases your product to the 2 billion monthly visitors shopping and looking for products.
The entire trick is to optimize your listing like a pro in order to enable potential customers to choose you over your competitors. When your product listing is done right, not only you will attract more visitors than your competitors, it will also give your customers a compelling button to click the Add to Card button.
Remember, your listing is like a virtual store. It is open 24/7, it never closes, and can make you sales even when you are sleeping or you are on vacation. This type of passive income is what financial freedom really means.
The Formula for a Powerful Amazon Listing
A powerful listing should include a great title with the search phrase in it, high-quality photos, compelling bullet points, and of course the back end search terms.
Let’s say that you want to buy a thermometer. You’re going on Amazon and typing in “thermometer”. You’re not going to scroll down until you find the right category, because no one does. Then you realize you want to do some cooking, so you type in “digital thermometer” to narrow down your search. If you want something more advanced that includes infrared, you may type “digital infrared thermometer”.
After you hit enter, you’ll get a complete list with all the products Amazon believes are the best for you. As a seller on Amazon, you want your product to rank as high as possible in the list showed by Amazon. That’s why you need to know how to properly optimize your listing.
The most important criterion for ranking high on Amazon is to have the search term in the title and description of your product. Preferably, you want to have the keyword in the first five words.
Next, you want to have high-quality photos in your listing. You want to use every single spot available. A high-quality picture includes the original box, the components, the tips for using, the benefits, etc. You can do the photos by yourself or if you want to maximize this section, you can hire a professional photographer.
After the photos, you want to make sure that you have compelling bullet points and benefits. These bullet points are extremely useful at convincing your buyer to place an order. Remember, bullet points also help you rank for keywords, so it is smart to include your search terms into the bullet points.
Smart Tip – Look at your Competitors’ Reviews
How do you know what to include in the bullet points and in the description? Simple. Go to your competitors product pages and read the negative reviews. Then try to create compelling sentences that show your customers that your product can solve the problems they had experienced with your competitors’ products.
For example, if a customer has complained that the thermometer does not work for temperature of over 500 degrees Fahrenheit, make sure to specify that your digital thermometer works for higher temperatures. You will discover how to sell on Amazon by simply following the steps presented and by reading as many negative customer reviews as possible.
Back end Search Terms – How to Leverage their True Potential
This feature is extremely important if you want to learn how to sell on Amazon. Very few sellers are using this, and even fewer have discovered its true potential.
You already know that you want to have the search terms in the titles and description. The search term that do not fit into your title, you can easily place them into the bullet points. However, if you know that people are performing numerous searches on your products using a wide variety of keywords, you want to fit all of these keywords in your text.
Amazon gives you a place to put these keywords, and it’s in the back end of Seller Central. More specifically, you have to go to the keywords tab and then to the search terms bar. No one else will know that these search terms are there, but you will rank higher than your competitors.
4. Get the Perfect Product Launch
The final part of the brand building formula is to enjoy the perfect product launch. A good product launch is what separates average sellers from successful sellers. This is the exact same process big sellers use everyday to make their products stand out in the crowd and make huge sales, earning millions every year in revenue.
There are a couple simple steps involved in a perfect product launch. The first one is to get your buyers to see your product. I recommend you to use Amazon Sponsored Ads for that.
Next, you want to give your customers a reason to buy. Then, you want your product to move up in the search ranks for high-traffic search terms.
Tips on Creating A Sponsored Product Campaign
Once you’re set up on selling on Amazon Seller Central, all you have to do is select the Sponsored Products tab, create your campaign, set up the ads and personalize it. You can start off with just $10 a day and ramp up the budget as leads come in. Remember to select automatic targeting, because Amazon knows their data better than anyone else.
How to Sell on Amazon – Leverage Digital Coupons
Now that you have paid traffic flowing into your product page, you need to give your prospects a reason to buy from you. Here you need to leverage the potential of digital coupons.
These coupons are incredibly valuable, because they make your listing stick out among all other listings. Naturally, people will select a product with a deal instead of a product with no deal.
To set up a digital coupon, all you need to do is go to your Sellers Central account, go to the Coupon creation menu, create a new coupon and then select the product and the percent off. Within a few hours, your product will be live on Amazon with the coupon code attached.
How to Target High-Traffic Search Terms
The last step in the process of getting a perfect product launch and learning how to sell on Amazon is to target high-traffic search terms. By doing this, you’ll not just be able to make sales out of those search terms, but your product will also start moving up in the organic search ranks on Amazon.
To do that, you need to select manual targeting when choosing the targeting for your campaign. Instead of letting Amazon what is good for you, you will be the one telling Amazon which keywords you know work really well. Inside ASM, you will be taught how to find the best high-traffic search terms and how to target the exact ones best for you.
How to Sell on Amazon – Your Next Steps…
Now you know how to easily launch your successful campaign on Amazon and how to sell on Amazon. However, inside the ASM course, there is many more other precious information that will enable you to build your business fast. Inside the course, you’ll discover over 134 lessons on selling on Amazon, 34 hours of private training, free access on the cloud, the latest marketing tactics for 2019 and free lifetime updates.
Start your own journey towards financial freedom and discover how easy it is to sell on Amazon like a pro. Do not hesitate to contact me for more information about how I succeeded on Amazon with ASM. I will teach you how to sell on Amazon using the best system the world has ever seen.