The single best way to amplify the results of your sales effort is to make sure you are not giving away everything you have at once. In other words, you need to tease your prospects and make them curious. Moreover, you have to keep them engaged and make them realize they are important in your discussion. To hook even more people, try to do this over a series of communications rather than over a single bulky piece of presentation.
Spreading your sales message over a long series of communications is what helps you achieve your purpose. Design a carefully crafted marketing weapon that in the end will bring you tons of traffic. This is your sales funnel.
You have probably already viewed the first video in this series. If not, you can watch the video here: (place your link here with the first video). In this video, Matt Clark reveals a groundbreaking 10-step formula that teaches you how to sell anything to anyone. Additionally, it teaches you how to write a top-notch sales letter and how to promote yourself like a professional. In the second video, Matt teaches you how to spread your perfect sales letter over several communication channels in order to enjoy better results and have a much stronger impact in your niche.
Most people selling stuff today get it all wrong. They just throw a product and service, list its benefits and features, and then expect people to buy it. That is not going to happen, at least not until they start to understand how they can design a top sales funnel. A smart marketer knows how to tease the offer he has and entice prospects into trying his offer. He knows how to release information bit by bit to make people so anxious to buy that they are actually buying without even letting the salesman finish the presentation.
You can be that great marketer. However, remember that this only works if you have great products and astounding customer service. Now that you know what you have to do in order to be successful, let’s take a look at the five-part sales funnel created by Matt Clark and his team behind Copy Command.
1. The News
The first part of your sales funnel is the news piece. You need to make people realize that you are selling them a valid product that is genuine and is made by an authority in the industry. To do that, you can craft a piece of news content that relates to your product’s market. For instance, if you are selling LED flashlights, you can share a recent news article about a hurricane or tornado that left people in dark. Those who had emergency LED flashlights were truly blessed during those daunting period in the night. However, at this point you should not yet mention your product.
This piece of news is simply a “hook” you can use to grab attention. You want to get them thinking of what would happen if they were put into one of these circumstances. By using a smart story or piece of news, you establish yourself as an authority in your industry, someone who gives value to people instead of just selling stuff.
2. The Tease
After you come up with a news piece, you need to capitalize on the tease part. This is by far the most important part of the entire sales funnel. A powerful tease can double, triple, or even quadruple your sales. Tease what is coming. Tease your product, your offer, and build anticipation. The more you build up anticipation in your prospects’ eyes, the more they are willing to pay to get your product.
3. The Gift
Now, once you’ve released the tease, it is time to give your prospects a gift. This can be a flowchart, a sample, a deal, a free tool, or anything that brings value to their lives. Truth be told, the more valuable your gift is, the better your sales will be.
Offering a free gift builds reciprocity and makes your prospects feel obliged to give you something in return. The best thing they can give you back is actually purchasing the product you have to sell.
4. The Offer
After you have offered your gift, present the offer. The actual offer should include a mix of components, such as the special features, benefits, guarantees, pricing, and bonuses. Emphasize each one of these components, just as you’ve learned in video 1.
5. The Pull
The last step of a perfect sales funnel is the pull. The pull is similar to scarcity from the video 1. If your prospects say yes, they capitalize on all the benefits and features of your product. On the other hand, if they say no, they lose something. This could be a bonus, a special offer, or maybe the product not being available entirely.
How to Use this 5-Step Funnel to Sell Even More
Here are some precious tips that can help you sell even more using this 5-step process.
- Run Facebook ads and post your content on social media to drive more traffic to you.
- Create your own email list and create regular newsletters to remind your prospects of your deal.
- Send the TEASE part via email.
- Write the TEASE like you are writing to only one person. Personalize your message in order to make your prospects feel important.
- Communicate the PULL to those prospects who seem genuinely interested in what you have to offer.
- Give out something so valuable that they would feel obliged to buy from you and then tell others how great this deal was.
- Sell with content: you should sell your products using valuable content that establishes yourself as an authority in your industry. Show people that you know what you’re talking about.
It doesn’t matter if you are selling physical products, digital programs or mobile apps – the 5-step funnel works wonders for you. In the next video, you will discover how to boost your sales and set yourself as an authority in your niche. Stay tuned for more amazing videos from Amazing.com’s Copy Command.