There is no doubt that sales are the lifeblood of your business. They generate revenue, keep your business rolling, and they also help you get higher rankings on Amazon’s search system. However, some of your competitors might use unethical tactics in order to take your spot at the top of Amazon’s search results. Once they've taken your spot, you'll notice your sales go down and you lose precious customers.
The key to taking back control of your Amazon listings and appearing at the top of search results for your chosen keywords is to leverage the power of paid traffic. More specifically, by mastering Sponsored Product Ads you can push your products up the rank, increase sales velocity, and even turn in a profit.
Most of us use Sponsored Ads, or have used them in the past. However, mastering them is another story altogether. Mastering enables you to get above-average results and make significant profits from your ads. Working with Amazon, and not against their algorithm, allows you to rapidly grow your business.
Below, we will teach you how specialists from Amazing.com have managed to master Sponsored Ads and make millions of dollars in sales thanks to Amazon’s Sponsored Ads. We will cover specific strategies that will make a huge difference in your Sponsored Ads campaign performance. Use these strategies to get ahead of your competition and stay ahead of the curve.
Ad Rank – How to get your Ads at the Top of Search Results for the Lowest Cost
Both the technology and customer base of Amazon are rapidly expanding. The only way to win in a market moving at high speed is to make a series of small bets and see what happens.
The reason you should focus on getting only the number one position in search results is because there is only one ad position in mobile. Moreover, shoppers place more orders on mobile devices than on desktops. At this point, you are probably looking at around give or take 65% of your sales coming from mobile devices.
To rank your ad in the #1 position, you first need to bid aggressively. In Campaign Manager, you need to look at the bid suggestions Amazon makes at a keyword level. If Amazon suggests you to place a bid between $2.40 and $4.45, you need to start your bid slightly above the bid range, at around $4.75.
From there, you need to give a few hours for search engines to catch up with your bid and then manually check on Amazon.com and on the Amazon app to see where your ad is ranked. When you hit the #3 position in desktop is where things will start getting interesting. That is when you’ll start to get traction.
What we recommend to you at this point is to increase your bid by 10% every couple of hours until you rank at the first spot. Once you get the #1 position in desktop, it means you have also got the #1 position in mobile.
When bidding, you don’t want to increase your bids too much. You want to do this gradually over the course of the day until you achieve that #1 spot.
Once you have secured the #1 spot, you want to hold on to that position for at least 5 days. During this period of time, your ad rank will increase considerably, and your sales history will begin to grow. Even if you pay more in the beginning, you can always concede the first position later, after you already have a strong sales history in place.
On Amazon Sponsored Product Ads, if your conversion rate is high, your average CPC will be lower. In other words, once you rank up in positions, you will get a higher conversion and your CPC will decrease. This is good news – you’ll only pay more in the beginning, when you are first ranking up to #1.
This cycle is quite simple: increase your bid ->enjoy higher sales -> get lower CPC
In terms of investment, the experts from ASM can tell you for sure that you won’t pay more than 1/3 of your maximum bid. So if your bid is $6, you will end up paying around $2 for your CPC. However, this varies by niche and keywords, so your actual spending might be lower or higher than the norm.
Learn more about how to push Amazon Sponsored Ads to the top of Amazon here
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