What if I told you that in just 5 days, you could create your own course idea that generates passive income, day in and day out?
Don’t believe me?
You’ll be learning from a course creation guru, Marisa Murgatroyd, who made over $47 million dollars and helped over 15,000 people.
I know you’re thinking,
“So how much is it going to cost me?”
What if I tell you it costs zero dollars?
Nada.
The great thing about this 5-day challenge is that she can show you everything really fast.
No, you don’t have to spend hours and hours watching boring videos that put you to sleep.
It’s short, free, exciting videos that last… get this, less than 10 minutes a day.
By the time you finish watching each video, you’ll know exactly what you need to do next.
Marisa’s taught thousands of students and distilled weeks of training into just 60 minutes total - spread out over 5 days.
Listen, the best way to make money is by sharing what you already know. Your knowledge can help people, and you’ll be appreciated for it.
So get ready to change the world by sharing your knowledge.
Let your authenticity shine.
What Is the Crack Your Course Idea Challenge?
Hey there!
Glad to see you here :-)
I am so excited to be part of Marisa Murgatroyd’s Crack Your Course Idea Challenge, and I had to share this with you! 🎉 I’ve already signed up, and I can’t wait to see what amazing course ideas we all come up with by the end of this 5-day challenge.
Marisa has spent over 12 years working with more than 15,000 students to perfect this process, and she’s boiled it down into this fun and focused challenge. The best part? It’s FREE and only happens once a year!
All it takes is 15-30 minutes a day, and by the end, you’ll have your breakthrough course idea ready to go. You’ll save months—maybe even years—on figuring out what to offer, and get that online course, group coaching program, or digital product out into the world.
If you haven’t yet, make sure to watch the welcome video and dive into the community—it’s filled with entrepreneurs and course creators supporting each other on this journey. Let’s get those ideas rolling and start creating something amazing! 💡
I’m ready to take action, and I hope you’ll join me!
Unlocking Your Online Course Potential with Marisa Murgatroyd's Challenge
I’m thrilled to be part of Marisa Murgatroyd’s Crack Your Course Idea Challenge! 🎉 This challenge is the perfect opportunity for anyone who’s been dreaming about launching an online course but hasn't figured out where to start. The online education space is growing rapidly, and this is your chance to get in on the action with a course idea that truly stands out.
The energy in this challenge is absolutely contagious! 🔥 I’ve been connecting with so many inspiring course creators, coaches, and entrepreneurs who are all working toward bringing their game-changing ideas to life. It’s exciting to be surrounded by such a supportive and creative community.
And here’s something extra that I found super valuable—Marisa is offering the Instant Clarity Toolkit for just $7! This toolkit gives you access to three powerful AI tools that help speed up the brainstorming process and make everything clearer. It’s a small investment with a huge payoff, and it’s really helped me move forward faster.
So, if you’ve been on the fence about starting your online course, this is your chance! Don’t miss out on the community, the support, and the tools that make this challenge so effective. Let’s dive in together and make that course idea a reality! 💡
Don’t forget to join the Facebook group. It’s buzzing with conversations and support from people who are in the same boat. Let’s keep the momentum going! 😊
20 Mega-Niche to Pick That You Can Choose
Fortunately, you don’t have to start from scratch.
Marisa has already nailed down 20 proven MEGA-Niches for you to choose from.
These are the hottest niches—the ones that make people go wild when they see your offer.
And guess what? Marisa didn’t stop there. She’s created an ebook and a quiz to help you hit the bullseye with your choice.
Ding, ding, ding! Hear that?
It’s your opportunity knocking.
Click here download the ebook and discover your Mega-Niche.
After that, don’t forget to take the quiz to make sure your niche is a perfect fit.
Crack Your Course Idea FREE 5 Day Challenge
Day 1: The 4 Proven Approaches to Online Course Creation
The first step to getting where you want to go is deciding how you’ll get there. In this 10-minute training, you choose your Proven Approach to cracking your course idea… saving days (or weeks!) of agonizing indecision.
I. Introduction
- This section introduces the “Crack Your Course Idea Challenge,” a five-day challenge designed to help entrepreneurs develop profitable online course ideas.
- Murgatroyd emphasizes the importance of "get started choices" – imperfect but actionable steps to build momentum.
II. The Power of Online Courses and the Importance of a Strong Idea
- Murgatroyd underscores the transformative potential of online courses and their ability to create impact while generating income.
- She stresses the need for a profitable and potentially “world-changing” idea as the foundation.
III. Four Proven Approaches to Online Course Creation
- This section delves into the four core approaches, each illustrated with a student success story:
- Passion: Creating a course around a personal passion, exemplified by Shirley Kwami’s pastry baking course.
- Problem: Solving a problem observed in the world, as demonstrated by Barbara Decker’s course on managing codependency for mothers of addicts.
- Proficiency: Leveraging a developed skill or expertise, with Jennifer Hus' Six Sigma project management certification program as an example.
- Proprietary: Offering a unique solution or methodology, illustrated by Arjun and Shoba Rayapudi's plant-based health program.
IV. Choosing Your Approach and Avoiding Overthinking
- Murgatroyd encourages participants to choose the approach that resonates most strongly, acknowledging potential overlap between categories.
- She advises against overthinking and emphasizes the ability to refine the chosen approach later in the challenge.
V. Action Steps and Conclusion
- The session concludes with a call to action: take the optional “Online Course Creator Archetype” quiz to gain further clarity.
- Murgatroyd reminds participants to collect their experience points for completing the day’s tasks to maintain access to the challenge materials.
Day 2: The 20 Most Profitable Mega-Niches
No niche? No problem! Marisa shared my list of fail-proof Mega-Niches so you can easily pick a money-maker that fits in with your passion or expertise.
I. Introduction: From Course Idea to Mega-Niche
- Explains the purpose of the "crack your course idea challenge" - Day 2 focuses on choosing a profitable Mega-Niche to narrow down your online course idea.
- Introduces the concept of a "Mega-Niche" as a broad category for an online course, making it easier to target a specific audience and achieve success.
II. The 20 Most Profitable Online Course Mega-Niches
- Health and Wellness: Weight loss, self-care, diet, exercise, support for illnesses (e.g., back pain, migraines), mental and emotional health.
- Style and Beauty: Color analysis, professional dress, hair, makeup, anti-aging, personal beauty routines.
- Sex, Love, and Intimate Relationships: Dating, marriage, conflict resolution, communication, breakups, conscious uncoupling.
- Parenting and Family: Being a new parent, raising children, adoption, blended families, elder care.
- Life Purpose: Helping individuals discover and live their purpose.
- Business and Entrepreneurship: Sales, marketing, branding, copywriting, social media, course creation, hiring, team building, operations, automation.
- Corporate Training and Consulting: Diversity and inclusion, change management, project management, culture, leadership.
- Career and Professional Skill Development: Resume writing, interview skills, negotiation, computer literacy, communication, sales skills, public speaking, industry-specific skills.
- Money and Finances: Saving, investing, trading, money management, money mindset.
- Real Estate: Investing, becoming an agent or broker.
- Retirement and Legacy: Financial planning, career legacy for retirees.
- Time Management and Productivity: Strategies, tools, accountability for achieving goals.
- Personal Growth and Skill Development: Happiness, lifestyle, mindset, meditation, emotional intelligence, confidence, learning, creativity, intuition, personal life skills (e.g., cooking, wine selection).
- Religion, Faith, and Spirituality: Bible study, practicing faith, Shamanism, energy work, connecting with spirit guides, becoming a spiritual leader.
- Home Improvement and Organizing: DIY projects (e.g., drywall, tiling, gardening, car repair), home organization, plant care.
- Survival and Sustainability: Wilderness survival, emergency preparedness, fishing, hunting, homesteading, off-grid living, self-sufficiency (e.g., raising chickens, gardening).
- Art, Hobbies, and Sports: Skill improvement (e.g., golf, tennis, knitting, crafting, gaming, journaling, painting).
- Animals and Pets: Dog training, breeding, equestrian competitions, animal-assisted leadership training.
- Education (K-12 & College): Homeschooling, study skills, college prep, applying to college, child development, teaching English.
- Nonprofits and Social Responsibility: Fundraising, lobbying, nonprofit management, community organizing, activism.
III. Choosing Your Mega-Niche: Avoiding Common Pitfalls
- Emphasizes choosing one Mega-Niche for clarity and focus, rather than diluting your audience by trying to address multiple niches.
- Warns against general interest topics that lack a specific outcome or transformation for the student.
- Provides an example of coaching a student to adapt their passion for etymology into a career development course on effective speaking.
IV. Conclusion and Call to Action
- Re-emphasizes that a profitable and successful course stems from choosing the right Mega-Niche.
- Encourages viewers to select their Mega-Niche to move forward in the "crack your course idea challenge."
- Highlights the challenge's points system for completing tasks.
Day 3: Getting From Mega-Niche to Micro-Niche
Specificity sells! You’ll use my easy 7-Step Checklist to drill down from "Mega-Niche" to "Micro-Niche" and make sure your course idea is something people can’t wait to buy.
Part 1: Identifying Your Niche
Section 1: Introduction
This section introduces the concept of the "Crack Your Course Idea Challenge" and emphasizes the importance of finding the right niche for online course success.
Section 2: Defining Your Niche
This section differentiates between "Mega Niches" (broad categories) and "Micro Niches" (specific topics within those categories). It stresses choosing a Micro Niche that addresses a specific, acknowledged market need.
Section 3: Introducing the Profitable Niche Checklist
This section previews the seven criteria for a successful online course idea, focusing on the first and fourth: addressing a specific market need and ensuring the target audience is willing to pay for a solution.
Section 4: The Experience Formula
This section introduces the "Experience Formula," a course creation method designed to increase student success and engagement by focusing on practical application.
Section 5: Understanding Market Needs
This section highlights the difference between perceived needs and actual wants. It encourages creators to avoid addressing problems that aren't widely recognized by their target audience.
Section 6: Examples of Successful Niche Selection
This section uses examples from various niches (golf, knitting, gaming, journaling, oil painting) to demonstrate how to move from a Mega Niche to a Micro Niche with a clear core solution.
Section 7: Case Study: Pivoting Your Micro Niche
This section features a case study of a student who successfully pivoted her Micro Niche and core solution based on audience feedback, emphasizing the importance of flexibility and market research.
Part 2: Crafting Your Core Solution
Section 8: The Power of Specificity
This section reiterates the importance of specificity in defining your core solution, highlighting how specific solutions are more appealing to potential students.
Section 9: Developing Your Core Solution Statement
This section provides practical exercises for brainstorming and drafting a clear and compelling core solution statement using two sentence starters: "My course teaches people…" or "My course teaches people how to…"
Section 10: Embracing the Process
This section encourages a mindset of experimentation and learning from "failed" ideas, reminding creators that each attempt brings them closer to their ideal course.
Section 11: Conclusion and Call to Action
This section summarizes the key takeaways from the training, urging participants to identify their Micro Niche, draft their core solution statement, and embrace the iterative nature of course creation.
Day 4: Simplified Audience Attraction
Marisa shared her top-secret ninja tricks for choosing your Target Audience. This hyper-focused approach turns you into a client-attraction magnet and helps position you as the authority in your niche (even if you're just getting started).
Introduction:
- This section emphasizes the importance of defining a target audience for online course success, setting the stage for the day's focus.
II. Defining Your Audience Statement:
- A. Types of Audience Statements: Introduces the concepts of "tribe-based" and "niche-based" audience statements.
- Tribe-based: Focuses on attracting like-minded individuals based on shared values and beliefs, exemplified by the author's own signature course.
- Niche-based: More directly targets a specific demographic and their needs, using clear and simple language.
- B. Examples of Niche-Based Statements: Provides concrete examples of successful niche-based audience statements from various entrepreneurs.
III. Tribe-Based vs. Niche-Based: A Detailed Comparison:
- A. Advantages and Challenges of Each Approach: Further explores the nuances of both approaches.
- Tribe-based: Offers greater depth and alignment with the creator's values but can be more challenging to market.
- Niche-based: Allows for easier marketing and audience targeting but may sacrifice some personal connection.
- B. Real-World Examples: Presents case studies of entrepreneurs who have successfully used both tribe-based and niche-based approaches.
IV. The Importance of a Profitable Niche:
- A. Revisiting the Profitable Niche Checklist: Recaps key criteria for a profitable niche, emphasizing a specific target audience willing and able to pay for a solution.
- B. Identifying a Specific Person in Need: Underscores the importance of having a clear picture of the ideal client and their specific problem.
- C. Reach and Marketing: Highlights the need to easily reach the target audience through existing networks, referrals, or paid advertising.
- D. Niche Size and Profitability: Advises on determining the optimal niche size, recommending a minimum of 10,000 reachable individuals with the problem.
V. Avoiding Common Pitfalls: Finding the "Just Right" Niche:
- A. The Dangers of Going Too Narrow: Uses a case study of a rabbi to illustrate how a niche can become too small to be profitable, even with a compelling solution.
- B. The Dangers of Going Too Broad: Cautions against targeting an overly broad audience, emphasizing the need for focus and specificity.
- C. The "Goldilocks" Principle: Not Too Big, Not Too Small: Encourages finding the sweet spot—a niche that is specific enough to address a distinct need but large enough to be profitable.
VI. Call to Action: Write Your Audience Statement:
- A. The Mission: Craft Your Statement : Challenges the reader to apply the day's lessons by crafting their own niche-based or tribe-based audience statement.
- B. Final Encouragement and Motivation: Concludes with a motivational message to inspire action and course creation.
Day 5: Turn Your Idea Into a Message People Will Pay For
Marisa gives you an easy-to-use template so you can leave the Challenge with the exact marketing message that will attract ready-to-buy customers… getting them hooked on you without the “hard sell”.
I. Introduction: The Power of a Profitable and Fulfilling Course Idea
- Highlights the importance of selecting a strong online course idea for both profitability and fulfillment.
- Emphasizes that the right guidance and support can significantly accelerate the process of finding and developing a successful course concept.
II. Unveiling the Course Mission: Your Blueprint for Student Transformation
- Introduces the "Course Mission" as the core promise of the course, outlining what students will achieve.
- Stresses the importance of a clearly defined Course Mission for student motivation and success, drawing parallels with the brain chemistry of motivation.
III. The Science of Engagement: Tapping into the Brain Chemistry of Motivation
- Explains why traditional online courses often fail due to a mismatch with the brain's reward system.
- Introduces the "Experience Formula" as a solution, inspired by the success of engaging apps and games, to design courses that stimulate motivation and progress.
- Emphasizes the importance of creating an experience that goes beyond traditional information delivery to enhance student engagement and success.
IV. The Experience Formula: A Framework for Course Design Success
- Introduces the "10 Core Experiences" of the Experience Formula as a practical framework for designing engaging courses.
- Focuses on the first core experience, "Mission", and its importance in setting students up for success from day one.
- Highlights the benefits of applying the Experience Formula: increased student engagement, sales, and reduced refunds, leading to repeat revenue and positive word-of-mouth marketing.
V. Crafting Your Mission Possible Statement: A Step-by-Step Guide
- Introduces the "Mission Possible" statement as a concise declaration of the course's value proposition from the student's perspective.
- Provides a fill-in-the-blank template for crafting a Mission Possible statement focused on the student's desired outcome.
- Examines common mistakes to avoid:
- Mistake 1: Getting lost in the "how" before defining the "what" and "why" of the course.
- Mistake 2: Trying to serve too many objectives, diluting the core value proposition.
- Mistake 3: Using broad, immeasurable, or vague language, hindering visualization and impact.
- Includes real-world examples of successful and revised Mission Possible statements.
VI. The Power of a Clear Mission: Driving Sales and Success
- Reiterates the significance of a well-defined Mission Possible statement for attracting the right students and boosting sales.
- Encourages iteration and refinement of the mission statement for maximum impact.
- Emphasizes that a powerful Mission Possible statement acts as a magnet, drawing students towards the course and its transformative potential.
VII. Call to Action: Take the Next Step Towards Course Creation
- Challenges listeners to draft their own Course Mission using the provided tools and insights.
- Offers a special invitation to a free workshop series to further develop and launch successful online courses using the Experience Formula.
- Concludes with a celebratory message and a reminder of the transformative power of turning an idea into a successful online course.
Conclusion
At the end of the day, this challenge is an absolute no-brainer. You’re getting everything you need to create a course that not only generates income but changes lives—and it won’t cost you a single penny.
Think about it: you’re building a business where you profit by helping others reach their goals. That’s the ultimate win-win. And let’s be real—by not putting your course out there, you’re holding back something people need. They’re waiting for your knowledge, your expertise, and you’re the one who can guide them to success.
This is hands-down the greatest opportunity you’ll come across. A chance to turn what you already know into a thriving business that makes a difference—and it’s 100% free. You’d be out of your mind not to jump on this.
So what are you waiting for? The door’s wide open. All you have to do is walk through it.
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