Did you know that even though your product is the best, most people will never buy it? Additionally, even if you might be able to get your product in front of the right people, they might still choose to reject it. Why is that happening, you might wonder? The truth is that there is a special connection between you and potential customers. If you don’t establish it, you might lose your customers forever. You need to know how to grab their attention, speak to their needs, and spike their interest like no one else before. However, doing that require years of practice, a lot of empathy, and a lot of skill.
What if I told you I have the right formula for success? This formula works no matter what you sell. Whether you sell face to face, on Amazon, or on your website, my formula has proven results that work wonders. What if I told you that I’ve used this amazing formula to sell over $100 mil. worth of products since 2012? This 10-step formula has helped thousands of regular people just like you to enjoy a new life and take control of their finances.
I will explain each of the 10 steps in detail. Remember, this is a proven recipe for success, a formula used by thousands of people before you. None of the people who have capitalized on this perfect formula had unique skills or widespread knowledge. They just believed in this formula and decided to be part of the change. This is not a rip-off, but a genuine formula that works wonders.
Here are the 10 steps of my success formula called Copy Command.
1. Grab Attention
The first and most important step of this process is grabbing your customers’ attention. Just think about it. If you don’t grab your potential buyers’ attention, you will never be able to make any sales. The same is true in life. If you want to share a story with one of your friends, but he is way too busy, you need to have a story unheard of in order for him to take a few minutes out of his precious time to listen to you.
To grab attention, you can use one of the following methods:
- Say something spectacular, a piece of information your user is not aware of.
- Give a shocking fact.
- Use an unexpected quote.
- Ask a compelling question.
- Be backed up by real proof.
2. Reveal the Problem
Now that you’ve grabbed the attention of your prospective customer, it is time to reveal the true nature of their problem. People need to be aware that not all the things in their lives are perfect. They need to realize there is something going wrong. Only after they have realized that, will they come to you looking for a solution.
3. Offer your Solution
Now that you’ve made your prospects aware of the problem, it is time to offer your solution. However, don’t talk about your product before talking about how it can solve their problems. That’s the key for success.
4. Establish Credibility
Have you ever wondered why so many products sold through commercials use celebrities that have no connection whatsoever with that product? For instance, is Michael Jordan experienced in underwear? I doubt that. Is Arnold Schwarzenegger a world-renowned motorist or race driver? I doubt that too. The secret so many brands use is gaining credibility by using a credible public figure. You can gain the same credibility without spending millions of dollars hiring Jordan or Schwarzenegger. Here is how:
- Talk about how many people have bought from you.
- Tell a specific story of an important person who has bought from you.
- Talk about your journey to create this product.
- Tell your prospects about some of the places (TV shows, newspapers, magazines) where your product has been featured.
5. List the benefits
Now that you have established yourself as an authority in this industry, it is time to list out the main benefits of your product. You should be able to list around 10-15 benefits.
Once you’ve listed the benefits, it is time to talk about the features of your product. Now that you’ve connected with your prospects on an emotional level, it is time to justify their purchase logically. Most people buy products due to emotional reasons, but they justify their purchase using logic. Use this to your advantage.
After you have spelled out your product benefits and features, it is time for the most important part – the sales pitch. This is your guarantee. A strong guarantee removes every bit of risk for your prospects. They will feel confident to buy from you once you offer a strong guarantee. With a guarantee, you remove all your prospects’ fears and prepare them for the next step – scarcity.
Have you ever wondered why millions of people rush to buy the latest iPhone or Kindle when they come out? All these people have one thing in common – they want to be cool. However, not all people manage to get an iPhone or Kindle because of a limited supply. This limited supply is scarcity. You need to leverage this principle in order to convert your prospects now. You need to make your prospects realize that they can win a lot by buying now.
Ways to add scarcity include:
- Shipping delay because of limited supply.
- Price going up soon.
- Product will no longer be available in a few weeks.
Once you have finished explaining to them about scarcity, it is time to remind your prospects briefly about everything you have presented so far.
10. Call to action
Lastly, you need a strong call to action make your prospects buy your products. They trust you know, so they should listen to you. Congratulations. You have now managed to convert an important prospect and get your business rolling. Best of all, you are just getting started.
Keep in touch for more information on how to capitalize on Copy Command and become a top businessman. Do not forget, Copy Command is your 10-step proven system to sell a high-quality product and establish yourself as an authority in your niche. Use it and never fail again.